FREE for AMN members;
$15 per non-AMN member

Hosted by:
Taverna Agora

Farwell to the Press Release:  Content Creation and “Curation” Is the New Public Relations Standard

Mike Trainor with S & A Cherokee will show you how to break through the clutter in an increasingly crowded and difficult to navigate media landscape.

Companies can no longer send out press releases and simply hope for coverage. To get your messages to the audiences that matter most, it is imperative to create valuable content. Just as important is the need to become a “curator” of content. In other words, finding, organizing, and sharing the best and most relevant content on a specific issue.

This has implications in new media as well as traditional channels, and it is relevant for companies of any size. Trainor will offer examples and tips that will help attendees implement this on their own. Breakfast provided by Chick-fil-A.

RSVP by May 13

Questions?
Call 919.664.7063 or e-mail Erin Anderson