$40 per employee of member firms; $55 per non-member
Presented by:
Speaker Sponsor:
Series Sponsors: BodyLase Skin Spa Cherry, Bekaert & Holland LLP Crabtree Valley Mall Fairway Outdoor Advertising Hilton North Raleigh/Midtown Manning, Fulton & Skinner, PA Progress Energy United Way of the Greater Triangle
Individual Luncheon Sponsor: Crescent State Bank A Floral Essence
Media Sponsors: Clear Channel Communications, Inc. The News & Observer Publishing Co.
How to Market to People Who are Not Like You: The New Market Segmentation
The marketing environment is more complex, and consumers are more sophisticated. By tailoring your product, message, or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group.
Kelly McDonald, a marketing and advertising expert with 20 years of ad agency experience, will teach you how to stretch your marketing muscles and bring incremental results. You’ll learn:
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com, and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm, and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.
RSVP by July 20
Questions? Call 919.664.7063 or e-mail Erin Anderson
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