$40 per AMA member; $55 per non-AMA member 5 Core Principles to Successful Account-Based Marketing Have your attempts to bring together account-based marketing strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world. But within the last two years, new tools have emerged that can truly handle the discipline and rigor required for account targeting strategies without creating an unmanageable burden for marketing and sales.
During this luncheon, Patrick Groover, senior solutions consultant for Marketo, will unpack five components supported by sophisticated marketing automation solutions that will accelerate and enhance your ABM implementation strategy.
Chamber members save 10 percent with the code CHAMBER.
Register and get more information here.