We're thrilled to share Forthright Advising's case study on our transformative rebrand journey! 👏 By partnering with Forthright Advising, we transitioned from Prevent Child Abuse North Carolina to Positive Childhood Alliance North Carolina. This rebranding process was a true evolution, expertly guided by Forthright Advising to better reflect our mission and vision. Discover how our new, positive identity empowers us to collaborate with you in building and sharing solutions that benefit all families. A huge thank you to the entire Forthright Advising team for their incredible support! 📖 Read the full case study to learn more!
🤩 What happens when your brand no longer fits who your organization is, and the vision of what you’re working towards?...It’s time for a rebrand! 🎨 So, what goes into a successful rebrand? Below are 3️⃣ key elements to a successful rebrand using a recent project we worked on with Positive Childhood Alliance North Carolina (formerly Prevent Child Abuse North Carolina). They're hard at work challenging the status quo for how organizations and advocates support children and families – leading to more positive childhoods across North Carolina. Here's how our rebranding work played out: >> 1️⃣ START WITH STRATEGY The key to a great rebrand is understanding your current challenges and looking ahead to where you want to be in the future. You must also deeply understand your current and future audiences – who you serve, who you work alongside and who you’d like to work with in the future. Some North Carolinians – from partners to policymakers to prospective supporters – were confused about PCANC’s mission and work. ➡ So, together, we looked at how PCANC fits into the landscape of nonprofits in North Carolina that do similar work – and we identified what sets them apart. In corporate speak, we developed their ‘competitive advantages’. >> 2️⃣ GATHER INPUTS AND FEEDBACK The second step is understanding what’s next for the organization, and what you want to be known for. We worked with the PCANC team to survey staff, partners and their board, and gathered a robust set of feedback that we analyzed for themes. ➡ This helped us come up with different name options for the organization: the first piece in a full rebrand. The new name reflected the organization’s commitment to strengthening families and the communities they live in, and captured the organization’s positive, forward-looking, and inclusive spirit. >> 3️⃣ BUILD THE VISUALS Once a new name is selected, it’s time to develop how the brand will show up in the world. That means colors, logos and a full style guide (a PR term for graphic design guidelines). ➡ Our team developed a few different logo options, and PCANC selected a modern, four-square logo that represents the breadth of their services. ✅ All this led up to the official launch of the rebrand last month, and so far, their rebrand has been a big success, helping supporters see the organization's work today, and helping them pave the way for the future. 😁 Check it out and see the ***beautiful new brand** here ▶▶ https://bit.ly/44OdaGq