BentonNewell Communication

Today is International Women's Day, and what a great way to celebrate women who are experts in their field. This seminar was born when I came up with the concept of having the hard discussions on how women "show up" for each other. With the help of my fellow AMA Triangle members, Kelly Parisi and Becky Lee, we are ready to see if women are allies or mean girls. Please join us; I promise this will be a lively discussion. Tickets are HOT, so get yours today! #amatriangle #ECUCOB

Very exciting being "featured" as a teaching instructor at East Carolina University College of Business! Here's my story: https://lnkd.in/eQQ8AhmC

Thank you for featuring me, East Carolina University College of Business! https://lnkd.in/eQQ8AhmC

I am so honored to be "featured" as a teaching instructor for East Carolina University - College of Business. Here's my story: https://lnkd.in/eQQ8AhmC

Dwell time refers to the time a user spends evaluating a webpage they’ve clicked on from the search engine results page (SERP) before clicking back to the SERP page. The longer the user views your page (dwell time), the more it means you succeeded in providing the information needed. #seotips #marketing #socialmedia

I was blessed to work with several high-profile public relations (PR) agencies throughout my career, and it still baffles me that businesses don't strongly consider PR in their MARCOM planning. Here's our 10-step process to get you started: https://bit.ly/46Wgdgc #pr #marcom

Why is internal linking so important? An internal link is a clickable word or phrase (also known as anchor text) on a website that directs you to another page on the same site. The more links a significant page receives, the more critical it will seem to search engines. #SEO #contentcreation #socialmedia #SEOtips

Alt text (alternative text) describes the appearance or function of an image on a page. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. This helps Google better understand your site's images and return a relevant image search result.

Whenever I’m asked to be on a panel discussing AI, digital marketing, first-party data, ChatGPT, and social media, I enjoy bringing what I know to the audience. I enjoy interacting with an audience, and I love being able to help businesses solve problems using end-to-end marketing techniques. I had the pleasure of participating in a panel discussing first-party data for the Gig Summit in Wilson, NC. When my friend Katie Daughtry asked me, I jumped at the chance because there’s so much a business can glean from the data and information THEY ALREADY HAVE. These businesses just need someone to help them find, interpret, and put it into actionable strategies. My panelists, Krystal Baker of Next Level Marketing and Greg Hedgepeth, director of marketing for NC State, were awesome, and I love interacting with smart creators. #ai #marketing #digitalmarketing #data #socialmedia