Free for employees of member firms

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The English Garden Florist

Developing Your Personal Brand to Ensure Networking Success

Most business owners have experienced moments of regret and missed opportunity while networking. After an in-person networking event, they wish they had connected with more people or had remembered to tell someone they met about one of their service lines. Often, a person walks away from a networking event only with the mild satisfaction that at least they handed out a few business cards. And networking online presents its own challenges: how to share a consistent, compelling, and cohesive message all the while avoiding hot button issues that could alienate potential and existing customers or clients.

But networking doesn’t have to be so complicated if you have a strong personal brand that supports your business mission. By attending our next Networking 101, you will:

Learn how to communicate clearly and concisely the value that your business offers.
Understand best practices for representing your personal brand for in-person and online networking.
Realize both the liability and opportunity of social media for business owners.

Our speaker for this Networking 101 is Heidi Scott Giusto, Ph.D. She owns and operates Career Path Writing Solutions, which she launched shortly after graduating from Duke University with her doctorate degree in 2013. When working with business owners, she routinely assesses their websites, LinkedIn profiles and other marketing collateral to ensure they accurately represent the business owner’s value. Heidi enjoys presenting to groups about proactive career management and professional writing, and she recently completed editing the second edition of Networking Like a Pro: Turning Contacts into Connections, by Dr. Ivan Misner, founder of BNI, and Brian Hilliard. She is excited to present at Networking 101!

RSVP by Feb. 19

Questions?
Call 919.664.7036 or email Brianne Gill

Join the conversation on Twitter!
@raleighchamber
#ChamberNW101

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Networking 101 - February 2019