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Raleigh as a Sports Town: Leading Company Culture, Community Growth, and Economic Impact
Learn about a major economic driver for Raleigh and Wake County from the vantage point of a business expert who understands the sports markets around the globe. George Bodenheimer, former ESPN president, got his career start in the mailroom of ESPN and worked his way up to the top of the organization.
Hear his passionate story of innovation and culture's competitive advantage and discover
- What he learned pioneering a media giant to global growth
- Why sports matter to local business
- How athletics supports our community
- Which events have the greatest economic impact in our area
Receive a signed copy of Bodenheimer's book "Every Town is a Sports Town: Business Leadership at ESPN, fom the Mailroom to the Boardroom," a Best Business Book of 2015. Proceeds will benefit The V Foundation.
Since Bodenheimer took over as president of ESPN in 1998 through the time of his appointment as executive chairman in 2012, ESPN grew to
- Eight domestic television networks, up from four
- 12 HD services, from 0
- Nearly 100 million households for ESPN and ESPN2, from 75 and 62 million respectively
- 48 international television networks, from 20
- 13 international SportsCenter editions, from 0
- 18 websites, from one
- 750 ESPN Radio affliates nationwide, from 620
- 7,000 employees worldwide, from 1,900
The Bristol ESPN campus increased to 116 acres (from 39), 18 buildings (from eight), and 1.3 million square feet (from 260,000). A state-of-the-art production facility in Los Angeles opened in 2009, and construction began on a second Digital Center in Bristol that opened in 2014.
His leadership style was simple but effective: empower all employees to proactively take charge of their careers and to base decisions on the company's stated mission: "Serve Sports Fans. Anytime. Anywhere."
Call 919.664.7090 or email Abbie Szymanski