Krispy Kreme: 80 Years Later and Beyond
How To Stay Relevant Using Social & Digital Marketing

On July 13, 1937, Krispy Kreme opened its doors for the first time in the heart of North Carolina (Winston-Salem – Salem at the time) as a word of mouth brand and continued that through time. Fast forward 80 years into the future and Krispy Kreme is sharing the Hot Light, creating virtual reality experiences in Angel Grove, creating emoji doughnuts, and more memories. Find out how they stay relevant in culture using social and digital marketing to drive consumer engagement.

In driving relevance, the opportunities have stretched across the globe to expand the brand into six continents where Krispy Kreme has not even had a physical location. Whether it is connecting fans across the globe or connecting while they are the 100th person in line at a new store opening, creating personalized experiences has been key to expanding the brand beyond its footprint of 31 countries.

From seeing the Original Glazed doughnut going through the glazer or down the conveyor belt, to creating the world’s largest doughnut box, the social engagements help to remember Krispy Kreme moments and create new ones across the globe. Learn how Krispy Kreme has leverage virtual reality, engaged with live events, and surprised fans across the globe by sharing smiles and joy.

Attendees will see first-hand examples of the brand’s journey through time and into 2017 across the globe touching on key moments. As part of this experience, enjoy a luncheon with the 4-D experience of doughnuts and hats, and expand the senses through fun moments with the brand.

Key presentation learning objectives and takeaways:

Consumer engagement via personalized experiences
Measuring the effectiveness of a campaign
Global opportunities and vehicles to match your brand

Register or learn more here.

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Triangle Chapter, American Marketing Association